888 targets European poker network after Portugal launch

Operator 888 Holdings has launched its 888Casino brand in the regulated Portuguese market.

The company also entered the Swedish market at the start of the year and plans to launch 888Poker in Portugal within the next few months.

However, 888’s plans in Europe do not stop there, with the operator’s European interstate poker network planned for launch soon.

Portugal is the 12th jurisdiction in which 888 now holds a license.

Itai Pazner, who recently replaced Itai Frieberger as 888 CEO, said in a press release: "This latest license approval is another important step in 888’s growth strategy, which is focused on diversification and expansion across regulated markets. 

"The launch of the flagship 888Casino brand in Portugal provides good growth opportunities for 888 and we are also very excited about the forthcoming launch of the group’s European interstate poker network, which will pool players across Spain and Portugal and deliver them a first-class poker experience on 888’s new Poker 8 platform."