Caesars announces 15-year partnership with Las Vegas Stadium
Caesars Entertainment has announced a 15-year partnership with the Las Vegas Stadium, future home of the NFL's Las Vegas Raiders.
The deal sees Caesars become the stadium’s first founding partner and is the Raiders' first ever partnership with a gaming and hospitality company.
The operator will offer a number of branded features as part of the agreement, such as a branded stadium entrance, drop off zone and digital signage.
Caesars CMO Chris Holden said: "Sports have long been a core part of the Caesars experience.
"With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day."
Yesterday, Caesars announced a multi-year partnership with Harris Blitzer Sports & Entertainment, owner of the Philadelphia 76ers and New Jersey Devils.
Meanwhile, MGM Resorts is also making waves in the field of sports sponsorship, having partnered with the New York Jets, NBA and NHL.