DraftKings exclusive We reject lazy don t fix what isn t broken approach

DraftKings Senior Director of Digital Sportsbook Operations, Jamie Shea, has emphasised the operator’s focus on sports betting innovation.

Having made its name in daily fantasy sports, DraftKings ventured into sports betting earlier this year following the repeal of the Professional and Amateur Sports Protection Act. It has since become one of the early market leaders in the competitive state of New Jersey.

As a new entrant to the industry, the operator has already implemented innovative features within its sportsbook, including useful statistics to aid bettors before they place a wager.

This, Shea explains, is down to DraftKings’ rejection of the "don’t fix what isn’t broken" mantra, with the operator looking to learn equally from the sector’s past successes and failures in a bid to stand out.

Shea told Gambling Insider: "We simply reject the lazy 'don’t fix what isn’t broken' way of doing business. That is not who we are as a company and that sort of thinking is antithetical to the DraftKings culture.

"By no means are we dismissive of legacy operators. In developing DraftKings Sportsbook, we closely studied competitive offerings and conducted customer focus groups to understand the strengths and shortcomings within the industry and applied those learnings to our platform.

"At DraftKings, there is always something that can be fixed, improved, innovated or invented. And we’ll never be afraid to stand out."

Shea was speaking exclusively to Gambling Insider for the November/December issue. Sign up here to read the full article when it is published.