iSport Genius expands into US with DraftKings deal

Australian sport data provider iSport Genius has entered into an agreement with DraftKings to provide data insights to the operator’s sportsbook platform.

The data will be used to help customers and players make informed betting decisions.

The iSport Genius products are available via the DraftKings sportsbook mobile and desktop platforms.

iSport Genius will be offering data and analytics for all major sports leagues across the globe and a range of college sports.

Nathan Rothschild, Co-founder and partner at iSport Genius, said: “We are delighted to mark our expansion into the US by partnering with DraftKings, a proven market leader in fantasy sports which has it perfectly positioned to dominate sports betting.

“This deal is a clear demonstration of the expected demand from American consumers for engaging data experiences as they interact with sport and sports betting.”