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Kindred and Kambi expand relationship to cover Unibet New Jersey


Kindred Group has reached an agreement with Kambi to extend the pair’s current agreement, allowing Kindred to use the supplier’s sports betting platform in New Jersey under the Unibet brand.

Kindred signed a deal with Hard Rock Atlantic City in August, allowing it to pursue a Casino Service Industry Enterprise License.

The operator also has a partnership with SG Digital, a branch of Scientific Games, to use its Open Platform System and Open Gaming System in the Garden State.  

Manuel Stan, Senior Vice President at Kindred US, said: “We are of course delighted to add this final piece to our product offering towards customers in New Jersey. Kindred and Kambi have a long and successful history together, which we intend to develop further as we prepare to enter the New Jersey market.

“I am particularly pleased that we are now ready to offer customers in New Jersey a truly great experience in a safe and secure environment.”

Max Meltzer, Kambi Chief Commercial Officer, said: “The partnership between Kambi and Kindred, which goes back many years, continues to deliver consistent sports betting growth in Europe and other parts of the world, illustrating Kambi’s ability to empower visionary operators to become sportsbook market leaders.

“As industry innovators, Kindred has leveraged the flexibility of the Kambi platform to develop truly unique and differentiated sports betting experiences for its players and we look forward to supporting Kindred in bringing those to the US.”