NBA signs first European betting partnership with French lottery operator

The NBA has announced its first ever European betting partner, signing a multi-year agreement with Française des Jeux (FDJ).

FDJ operates France’s national lottery and its partnership with the NBA will be promoted in more than 27,000 retail locations, as well as on ParionsSport, its gaming brand.

FDJ will use official NBA data and branding across ParionsSport’s land-based and digital offerings.

Head of Gaming Operations for FDJ, Richard Courtois, said: "Partnering with the NBA, the most prestigious basketball league in the world, will allow ParionsSport to get even closer to the action and offer a more refined gaming experience for gamers, enabling us to reach yet more fans."

NBA EME Vice President, Global Partnerships, Vandana Balachandar, said: "We are excited to partner with Française des Jeux, the market leader in sports betting in France."

Caesars Entertainment and MGM Resorts International have also signed gaming partnerships with the NBA in recent months.