PGA Tour links up with IMG Arena for data partnership
IMG Arena will be the official distributor of PGA Tour scoring data.
The deal is a multi-year agreement, which will see IMG Arena issue PGA Tour data to sports media companies, news services and other worldwide media organisations.
IMG Arena will also have the rights to distribute the official data to international sports betting and gaming markets.
The betting service will support PGA Tour’s Integrity Programme, which was put in place earlier this year to protect the company from sports betting related corruption.
IMG will be responsible for ensuring it is providing security, data protection and preventing any unauthorised use of information by outlets licensing PGA Tour data.
Jay Monahan, PGA Tour Commissioner, said: “This is a very important step for the PGA Tour in terms of engaging our fans, serving our players and enhancing our Integrity Programme. Creating a bigger, more diverse, more engaged fan base around the world is key to any league’s success, and sports betting is part of how we plan to do that.
“The PGA Tour is an undisputed leader in golf and we feel this long-term partnership will allow us to work hand in hand to grow the game and protect the sport via the launch of a truly innovative digital experience that captures the next generation of sports betting and entertainment.”