Playtech BGT Sports agrees new SSBT deal with Paddy Power

Playtech BGT Sports has agreed to extend its deal to supply to Paddy Power’s retail self-service betting terminals in the UK and Ireland.

BGT will introduce new content and features to the betting terminals in a multi-year deal.

David Newton, Managing Director Retail at Paddy Power, said: “I’m very pleased to have extended our agreement. It is a critical time for LBOs and we had a long review of our options before concluding that Playtech BGT Sports was the best one for us.

“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options.”

John Pettit, Chief Commercial Officer at Playtech, said: “We’re delighted to have extended our deal with Paddy Power and look forward to providing their customers with the best product available over the next four years.

“This partnership allows us to continue investing in innovation and demonstrates the faith we both have in the future of retail betting in the UK and Ireland.”