Sportradar signs multi-year NASCAR partnership
Sportradar has signed a multi-year partnership to provide integrity services for NASCAR.
The sports data supplier will provide its Fraud Detection System and Education and Prevention Services to monitor global betting activity within the motorsport.
NASCAR drivers, teams and officials will take part in on-site workshops, while Sportradar will also help the sport develop a "full-fledged betting integrity program."
In October, NASCAR President Steve Phelps said the motorsport series was ready to implement guidelines on sports betting in 2019.
Sportradar Director, Global Strategy of Integrity Services Andy Cunningham said: "We are honored and excited to partner with NASCAR in what is an important time for US sports following the Supreme Court sports betting decision earlier this year."
NASCAR VP of Global Media Strategy and Distribution Brian Herbst said: "It is critical to be proactive in developing safeguards that protect NASCAR’s on-track product from any potential integrity threats."
In November, another integrity development within the US saw executives from MGM Resorts International and Caesars Entertainment found the Sports Wagering Integrity Monitoring Association.