Trustly agrees Pay N Play deal with Omnia Casino for Swedish market
Leading payments provider Trustly has agreed a deal to integrate its 'Pay N Play' technology with Omnia, the world’s first AI-built and compliance-led online casino, to instantly recognise verified customers, allowing them to deposit and play in seconds, and withdraw funds in less than five minutes.
Omnia is one of only a handful of casino brands to use the innovative payments method in this way, enabling pre-KYC checked Swedish customers to instantly deposit and enjoy Omnia’s casino content using a unique individual bank ID.
Each player in Sweden must first undertake KYC checks with their bank and, once verified, receive a unique bank ID number. This enables Omnia to instantly recognise fully compliant and age-verified players, who simply use their ID to log into the site and deposit in a matter of seconds and withdraw winnings in under 5 minutes – the fastest deposit and withdrawal method available today.
Using Trustly will be the only way for new customers to deposit, ahead of the country’s regulated online gaming market opening in January 2019. As a result, Omnia players in Sweden will be able to deposit, play and withdraw in the most rewarding, secure and responsible environment available on the market.
Founded in December 2017 by several senior gaming executives with a successful track record in launching and running major online and mobile casinos, Omnia’s leadership includes Sam Hobcraft, former Director of Gaming at Betfair and MD-Casino at PokerStars.
Omnia’s mobile-first offering has been built using the latest AI software and tech stack to both reward players and ensure they always play responsibly. Designed to provide constantly responsible gaming functionality with mandatory deposit limits, Omnia’s mission is designed to be the most upfront, clear and simple customer-friendly platform on the market.
Omnia’s core philosophy of creating a first-class, compliance-first gaming experience for all its customers meant that Trustly’s new Pay N Play product aligned perfectly with its brand values.
Sam Hobcraft, Founder of Omnia Casino, said: “We have adopted this method as we firmly see it is as the future of payments and sits squarely with our compliance focus for Omnia.
“Combining Pay N Play with our unique product offering and compliance mindset will provide Swedish customers with a superior product and allow Omnia to become a significant brand as the market regulates in January 2019. Using Trustly’s unique bank ID system the player registration process will become almost non-existent, and we will only need to capture a few details and allow the player to agree to the appropriate T&C's. This is unique and excellent customer experience.
“The major benefit is that every Omnia player will already be pre-checked, age-verified and compliant, meaning instant access to all of our great games and withdrawals in just five minutes. Very few online casinos are offering this product in this way right now putting us one step ahead in giving our customers the most responsible and rewarding casino experience in the market.”