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World Cup performance boosts Denmark s betting figures


After a summer of World Cup football, Denmark’s Q2 betting revenue grew 11.5% year-on-year to DDK 648.1m ($100m).  

A report published by Danish regulator Spillemyndigheden shows gross gaming revenue (GGR) figures for betting, online casinos, gaming machines and land-based casinos in Q2 2018.

The combined GGR for Q2 was DDK 1.63bn,an increase of 7% from the previous quarter.  

Sport bets accounted for 40% of the market share, an increase of 4% from 2017’s Q2 results. The study reveals the impact qualifying for the World Cup can have on a country’s betting market. In 2014, Denmark did not qualify for the tournament and that summer saw 72.5% less bets than this year.

The most bets placed on any day in Q2 was on 1 July, when the Danes faced off against eventual finalists Croatia in the Round of 16 tie. Denmark’s first game of the tournament, against Peru, saw the second highest spike of the quarter and the final of the World Cup was third.